Orica's Pocket Blast Guide Extended to EMEA

20 Sep 2023

Committed to innovation and value delivery, Orica is pleased to announce the launch of a bilingual Pocket Blast Guide application in Europe, Middle East and Africa (EMEA). 

Orica’s Pocket Blast Guide App provides information on the latest products and technology available in the region and enables users to perform complex blast calculations and conversions directly from their devices, even in offline or remote locations. With a successful track record, the Pocket Blast Guide boasts an impressive download count exceeding 20,000.

The EMEA extension has been tailored specifically to meet the requirements of the EMEA customers, both in mining, tunnelling and quarrying and construction. The app offers users an immediate gateway to practical blasting and product information at their fingertips, enhancing efficiency, safety and convenience for blasting professionals across EMEA. 

The EMEA extension is also available in Finnish, providing our stakeholders in Finland with a truly personalized experience. Compatible with both Android and iOS devices, the app ensures that every user can take advantage of its valuable capabilities. 
Orica’s Head of Marketing in EMEA, Abhisek Roy says: 

‘With 150 years of experience, we will always continue to improve and adapt our technology and solutions for the markets we operate in. Today, I am very pleased to be able to launch the Pocket Blast Guide in EMEA, designed specifically for our regional customers who operate in very challenging environments. Over the last few months, we have standardised and updated our product content so anyone using this app can quickly check technical requirements or connect with our teams on the go.’ 

The application’s key features include:

  1. Complex blast calculations made easy: perform advanced blast calculations quickly and accurately, streamlining the planning and execution of blasting activities.
  2. Offline accessibility: the app's offline mode allows users to access critical information even in remote areas or places with poor internet connectivity.
  3. Latest product information: stay up to date with the latest Orica blasting products and solutions, ensuring optimal efficiency and safety in every blasting operation.
  4. Intuitive user interface: designed with user-friendliness in mind, the app caters to both seasoned professionals and newcomers alike, facilitating effortless navigation.
  5. Personalized experience: meticulously calibrated for the nuances of the EMEA market, the extension addresses region-specific requisites. Users in Finland can enjoy the app in their native language, making the experience truly personalized.

The use of the Pocket Blast Guide App is subject to the relevant disclaimer.

Download the Pocket Blast Guide App today on the App Store or Google Play.

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Media Contact

Andrew Valler

Head of Communications
Mobile +61 437 829 211